However, within four months of my active presence in the company, I introduced some strategic decisions and the consequence was upward change in company revenue. This influenced the decision of the managing director to offer me appointment with salary, which opened up an opportunity to attend school. One year down the line, the business recorded about 150 percent sales increase. We simply introduced diverse principles, which are intangibles, and it delivered tangible results for the business. Really, the most reliable capital is intangible and I mean idea. I should say that “real business capital is portable; it is knowledge.” It simply means those who have the intangible assets will always find a way out. “For to everyone who has, more will be given, he will have abundance; but from him who does not have, even what he has will be taken away.”- Matthew Syndrome This Matthew syndrome is applicable to every enterprise in free market economy. If SMEs owners in Nigeria with all poor economic indicators do not have good knowledge on resources management, he or she stands to lose both money and physical asset to a competitor who does. I recognised this negative pattern while I joined the artistry company. They had good works but lacked business system knowledge. The low business result performance before we introduced better strategies affirmed the fact that business is not so much about the technicality, although an advantage; it is knowledge, a competitive tool, which differentiates entrepreneurs. My emphasis is for Nigerians operating within the band of MSMEs to place premium value on intangible assets, especially knowledge, thereby building Nigeria economy as the government strives to improve on infrastructures. Briefly, I will like to mention principles or laws that were applied in the business function that changed the trend from low to high sales record. We applied the Law of catalyst Our first responsibility was aligning with law of catalyst and it means a winning team must have people who make things happen, speeding up the rate of reaction, galvanising, and blending abilities to make things happen. The first thing we introduced was a system that enlist all functions required for better performances, compartmentalised them and brought in people to perform the functions. We adapted to the Law of progress Secondly, we made progress when we began to do strategic thinking, planning and seeing the big picture. The law of progress says, “First within and then without.” All progress remains at a state of rest until a mental force is applied. Emphasis should be placed on mental work because it is what gives values to physical work. We had goal to improve sales Thirdly, our success was possible because we had goal, but the processes for achieving it were flexible. We did experiment new things such as duo marketing strategy. The experiment was pairing Artists and a marketing representative to pitch business ideas to prospective client. This strategy won us the biggest single contract value in one year. You can win too in this time of Nigeria economic challenges and you need great ideas to do so. Mamora Victor, MSMEs advisor is a business people system consultant & Columnist To Receive Free News Updates, Add To Your WhatsApp: 08033857245; For Adverts Enquiries, Call 08083609209, To Publish Your Articles Or News Stories, Email editor@skytrendnews.com. READ ALSO! Between GoDaddy And Namecheap: Making The Best Choice For Domain Name Registrar READ ALSO! Nigeria’s Economy Might Relapse Into Protracted Recession If… — Country’s Central Bank READ ALSO! The Internet’s Future Lies With Its Next Billion Users — Sundar Pichai, Google CEO READ ALSO! Nigerian Filmmaker, Zuriel Oduwole Makes Forbes List Of 100 Most Influential African Women READ ALSO! Woman Marries Her Son After Getting Pregnant For Him READ ALSO! Smartphone Sales Fall As Samsung, Apple Consolidate Market Share READ ALSO! The Smart CEO: Top 5 Websites To Get Cheap Domain Name Registration ]]>