MultiChoice appoints Atinuke Babatunde as MTF West Africa Academy Director


MultiChoice Nigeria has appointed Atinuke Ngozi Babatunde as the Academy Director, West Africa, MultiChoice Talent Factory (MTF). She succeeds Femi Odugbemi, who occupied the role between 2018 and 2021.

In her new role, she is expected to drive the development of Nigeria’s creative industry through the MTF, an initiative conceived to source and up-skill young West Africans in film and television production as well as expand the capacity of already practising professionals.

A statement by MultiChoice Nigeria described Atinuke Babatunde as a seasoned professional with over 20 years’ experience spanning entertainment, branding, research, media management, marketing, and strategy.

“Atinuke Babatunde will deploy her wealth of knowledge gained from over 20 years in the media and marketing industry to lead the MultiChoice Talent Factory by ensuring that highly talented creatives are given world-class training at the academy.

“Having previously demonstrated vision, innovation and skill in her previous roles as the Head of Channel for Africa Magic Entertainment (now Africa Magic Showcase) and Head of Channel for Africa Magic Urban, she is poised to offer her expertise as the Academy Director of the MultiChoice Talent Factory,” the statement said.

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