5 E-Commerce Websites That Can Grow Your Online Business In Nigeria


The pandemic has forced many businesses to rethink and strategize their existing business models. Many transactions have been taken online using the digital financial service platforms provided by innovators, as Nigerians embrace a cashless society.

In light of this, e-commerce has risen as an alternative route for most businesses, especially SMEs, in the bid to take their businesses online and increase visibility.

According to Statista, Nigeria presents a vast digital audience and mobile devices are more frequently used to access the internet than desktop devices. In 2019, over 70 percent of internet usage was recorded on mobile devices, whereas this share was even higher when it came to online marketplace visits.

With this data, taking your business online is apparently the best way to thrive in a competitive market.

Where can I sell online in Nigeria?
There are many e-commerce sites that give sellers access to their platforms to sell. The good part about using these platforms is that they bear the cost for online and offline advertising so you don’t have to spend a lot on marketing.

The eCommerce platforms work with online payment providers to ensure a secure checkout process for people who use their platforms.

5 E-Commerce Websites That Can Grow Your Online Business In Nigeria

Here is a list of some e-commerce websites that you can use to start your online business.


Jumia is an online marketplace for electronics, and fashion, among others targeting several African countries. It is one of the most visited e-commerce websites in Nigeria. Becoming a Jumia vendor is free and you can sell virtually any product on the platform. Jumia charges a commission depending on the type of product you sell. They also cover the delivery of your products.

How to start selling on Jumia

  • Sign up as a merchant on the Jumia Marketplace website.
  • Provide the necessary KYC details, including your bank account for payouts.
  • Upload clear photos of your products.


Konga.com is another Nigerian e-commerce company, which was founded in July 2012. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children’s items, computers & accessories, phones and tablets, health care, and personal care products. Konga charges a commission fee as low as 3%, and you only pay when you successfully sell your product.

How to start selling on Konga

  • Sign up as a Konga seller on Konga sellerHQ.
  • Complete the seller form.
  • Upload clear photos of your products.
  • Choose a convenient delivery method for paid orders.


Jiji is a Nigerian online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services. Jiji provides a simple hassle-free solution to sell and buy almost anything. Selling on jiji is free. The platform only charges when you use its premium services.

How to start selling on Jiji

  • Register using your email and phone number.
  • Take photos of your items.
  • Choose a proper category, upload your photos and start selling.


PayPorte is an omnichannel retail company founded in 2014 by a team of young tech enthusiasts. The platform offers an extensive array of products at the best prices, together with customer loyalty and rewards, discounts, and fraud and risk-free transactions.

PayPorte also partners with local businesses by showcasing their goods on its platform to a wider audience. These businesses access customers, great logistics coverage and the opportunity to excel in business.


Kusnap is an easy-to-use platform connecting millions of buyers and sellers nationwide completely free of charge. It employs a simple approach of snap-to-sell and chat-to-buy with a fantastic user experience, thereby transcending trading borders.

Kusnap is committed to ensuring that individuals, retailers, and wholesalers come together for a common business purpose by integrating into the marketplace a variety of features such as groups and the ability to list multiple products across varying categories.

What this means for business owners

As a business owner, it is more economical to ride on the back of successful e-commerce platforms than to build your own eCommerce service. For businesses that have not gone online yet, these platforms offer opportunities to take your business online at zero cost.